International business Essay Example | Topics and Well Written Essays - 2000 words

International business - Essay Example Apart from this, on the basis of the analysis, with varied tools, certain recommendations are also provided to the management of the organisation. It is essential in order to enhance the productivity and the prosperity of Scholz & Friends. Moreover, it would also enhance the brand association and distinctiveness among other evident players in the market. Table of Contents 1 Abstract 2 3 Introduction 4 Analysis 5 Overview of Scholz & Friends 5 Analysis of China Market 6 Market Overview 6 Trend Analysis 7 PESTLE Analysis 7 Porter’s Five Forces Analysis 10 SWOT Analysis of China Market 12 Recommendation 14 Conclusion 14 References 15 Bibliography 19 Appendices 20 Introduction The rapid pace of globalisation and industrialisation enhanced global affiliation among various intercontinental regions resulting in reduction of trade barriers leading to upgradation of international business. Moreover, globalisation also enhanced the economic growth of the varied developed and developing countries along with improvement in business activities due to free trade opportunities (Wang, n.d.). International business is referred to industrial or mercantile dealings that take place among two or more areas, countries or nations beyond political periphery. International business includes exports and imports activities as numerous products and/or services are transferred from one region to the other. The prime objective of an organisation to undergo global business is to enhance its market share along with its corporate image. The other key aim of international business is to augment organisational productivity and profitability (Wang, n.d.). Subsequently, international business helps an organisation to extend its credibility and identity all over the globe in order to enhance its reputation. Hence, enhancement of international business amplified the need of promotional activities resulting in wider scope for advertising agencies. An advertising agency mainly deals in service industry which attempts to create and to promote inventive ideas and thoughts such as Scholz & Friends. The prime objective of any advertising agency is to encourage and to convince consumers regarding commercial offerings. Advertising agencies like Scholz & Friends also attempts to reassure employees or shareholders about the success of any organisation (Scholz & Friends Group GmbH, 2010). The report mainly focuses on varied features and importance of Scholz & Friends in a brief way. Along with this, it also highlights varied attributes of international business and a detailed analysis of Scholz & Friends is also shown with the help of diverse techniques such as PESTLE analysis, Porter’s five forces analysis and SWOT analysis. In addition, various recommendations are also provided in order to enhance the growth and the development of Scholz & Friends. Analysis Overview of Scholz & Friends Scholz & Friends is one of the reputed advertising agency groups in Europe. It was esta blished in the year 1981 with an alliance of 48 friends. The head office of Scholz & Friends is situated in the region of Berlin of Germany (Scholz & Friends Group GmbH, 2010). The company i.e. Scholz & Friends was originated in Hamburg by Jurgen Scholz and many others so it was named such. It is known as one of the most imaginative agencies of Germany and hence is ranked, number one by trade journal Horizont. Due to high brand image and

Discuss whether supermarket are benefical to the society they operate Essay

Discuss whether supermarket are benefical to the society they operate within in the united kingdom - Essay Example The three-quarters of food shopping are made through just four firms. Supermarkets’ claims on fulfilling their corporate social responsibility can not be measured in the absence of relevant benchmarks. There is greater need to bring the civil society organisations to the table with supermarkets to hold a discussion on social, environmental and ethical issues but supermarkets are not coming forward in good numbers to follow an approach where transparency and stakeholder interests are protected with the participation of civil society organisations. A number of reasons can be attributed to the supermarkets’ withdrawal from such initiatives the like of Race to the Top (RTTT) project whose objective was to set benchmarks taking into confidence the civil society organisations (RTTT Final Report). Government intention to develop major performance indicators for the food sector created fear in the supermarket lobby of a new governance structure by selecting a successful RTTT. Supermarkets had not been forthcoming in providing data, which was crucial for partnering with society stakeholders. External data is costly because of expensive labour and methodological issues although crucial in showing change in comparison to supermarkets’ data showing company policies only (RTTT Final Report). There was lack of staff time and technical know-how. The timing of pressurising the supermarket companies to bring transparency in data on environmental and social effects mismatched because of their disinterest in providing the information due to cost cutting measures to remain in competition with leading market giants (RTTT Final Report) Another problem is the heterogeneous nature of the UK supermarket in terms of scale, ownership and customer base. Companies are wary of running such business initiatives that map the customer rather than the companies on sustainability of high animal-welfare food items (RTTT Final Report). The high

The Alienation of Emily Essay Example | Topics and Well Written Essays - 500 words

The Alienation of Emily - Essay Example Her mother is unable to offer any comfort or correction for life already passed, the wrinkles already set. "I Stand Here Ironing" is the way we live, succumbing to life and stoically accepting that there will never be enough time to build anything but walls. . The mother tells us early on that she has surrendered to the bad hand that she was dealt, and that she has accepted Emily's unknown and uncertain future. Her opening conversation with an unknown figure, possibly her own conscious, pleading to help Emily, shows her lack of will in the matter when she remarks, "Even if I came, what good would it do". The mother has given up on Emily. She gave up on Emily a long time ago, when Emily was young and the father had abandoned her. Just as is often the case in everyone's life, we see the mother making choices, accepting the lesser of the evils, foregoing the opportunity for fun or pleasure. Emily's mother knows that her daughter is the product of her own shortcomings. The old man's words, "You should smile at Emily more when you look at her", continue to haunt her, yet for Emily it was too late. She feels the guilt when she remembers, "It was only with the others I remembered what he said, and it was the face of joy, and not of care or tightness or worry I turned to them -- too late for Emily".