Major Ideas of Teaching Science

Biography of Artist Henry Ossawa Tanner

Biography of Artist Henry Ossawa Tanner Born June 21, 1859, in Pittsburgh, Pennsylvania, Henry Ossawa Tanner is Americas best known and most popular  Ã¢â‚¬â€¹Ã¢â‚¬â€¹African American artist born in the nineteenth century. His painting The Banjo Lesson (1893, Hampton University Museum, Hampton, Virginia), hangs in many classrooms and doctors offices across the nation, familiar and yet not fully understood. Few Americans know the artists name, and fewer still learn about his outstanding accomplishments that often broke through racist barriers. Early Life Tanner was born into a religious and well-educated household. His father, Benjamin Tucker Tanner, graduated from college and became a minister (and later bishop) in the African Methodist Episcopalian Church. His mother, Sarah Miller Tanner, was sent north by her mother through the Underground Railroad to escape the slavery she was born into. (The name Ossawa is based on the abolitionist John Browns nickname Osawatomie Brown, in honor of the Battle of Osawatomie, Kansas in 1856. John Brown was convicted of treason and hanged on December 2, 1859.) The Tanner family moved frequently until they settled in Philadelphia in 1864. Benjamin Tanner hoped his son would follow him into the ministry, but Henry had other ideas by the time he was thirteen. Smitten with art, the young Tanner drew, painted and visited Philadelphia exhibitions as often as possible. A short apprenticeship in a flour mill, which compromised Henry Tanners already frail health, convinced Reverend Tanner that his son should choose his own vocation. Training In 1880, Henry Ossawa Tanner enrolled in the  Ã¢â‚¬â€¹Pennsylvania Academy of Fine Arts, becoming Thomas Eakins (1844-1916) first African American student. Eakins 1900 portrait of Tanner may reflect the close relationship they developed. Certainly, Eakins Realist training, which demanded meticulous analysis of human anatomy, can be detected in Tanners early works such as The Banjo Lesson and The Thankful Poor (1894, William H. and Camille O. Cosby Collection). In 1888, Tanner moved to Atlanta, Georgia and set up a studio to sell his paintings, photographs and art lessons. Bishop Joseph Crane Hartzell and his wife became Tanners principal patrons and ended up purchasing all his paintings in an 1891 studio exhibition. The income allowed Tanner to head for Europe to further his art education. He traveled to London and Rome and then settled in Paris to study with Jean-Paul Laurens (1838-1921) and Jean Joseph Benjamin Constant (1845-1902) at the Acadà ©mie Julien. Tanner returned to Philadelphia in 1893 and encountered racial prejudice that sent him back to Paris by 1894. The Banjo Lesson, completed during that short period in America, drew from the poem The Banjo Song, published in Paul Lawrence Dunbars (1872-1906) collection Oak and Ivy around 1892-93. Career Back in Paris, Tanner began to exhibit at the annual Salon, winning an honorable mention for Daniel in the Lions Den in 1896 and The Raising of Lazarus in 1897. These two works reflect the predominance of biblical themes in Tanners later work and his stylistic shift to a dreamy, iridescent glow throughout his images. In Birthplace of Joan of Arc at Domrà ©my-la-Pucelle (1918), we can see his impressionistic handling of the sunlight on the facade. Tanner married the American opera singer Jessie Olsson in 1899, and their son Jesse Ossawa Tanner was born in 1903. In 1908, Tanner exhibited his religious paintings in a solo show at the American Art Galleries in New York. In 1923, he became an honorary chevalier of the Order of the Legion of Honor, Frances highest award of recognition. In 1927, he became the first African American full academician elected into the National Academy of Design in New York. Tanner died at home on May 25, 1937, most likely in Paris, though some sources claim that he died in his country home in Etaples, Normandy. In 1995, Tanners early landscape Sand Dunes at Sunset, Atlantic City, ca. 1885, became the first work by an African American artist acquired by the White House. This was during the Clinton Administration.   Important Works Sand Dunes at Sunset, Atlantic City, ca. 1885, White House, Washington, D.C.The Banjo Lesson, 1893, Hampton University Museum, Hampton, VirginiaThe Thankful Poor, 1894, William H. and Camille O. Cosby CollectionDaniel in the Lions Den, 1896, Los Angeles County Museum of ArtThe Raising of Lazarus, 1897, Musà ©e dOrsay, Paris Sources: Tanner, Henry Ossawa. The Story of An Artists Life, pp. 11770-11775.Page, Walter Hines and Arthur Wilson Page (eds.). The Worlds work, Volume 18.New York: Doubleday, Page Co., 1909 Driskell, David C. Two Hundred Years of African American Art.Los Angeles and New York: Los Angeles County Museum and Alfred A. Knopf, 1976 Mathews, Marcia M. Henry Ossawa Tanner: American Artist.Chicago: University of Chicago Press, 1969 and 1995 Bruce, Marcus. Henry Ossawa Tanner: A Spiritual Biography.New York: Crossroad Publishing, 2002 Sims, Lowery Stokes. African American Art: 200 Years.New York: Michael Rosenfeld Gallery, 2008

Why read The Story of An Hour by Kate Chopin (1894) Essay

Why read The Story of An Hour by Kate Chopin (1894) - Essay Example Mallard, who having a weak heart, mourns the death of her husband, Kate Chopin introduces a passage, which abruptly pictures window’s feelings of relief and freedom and thus this tragic event becomes confusing. Finally, in the exact moment when Mrs. Mallard finds out her allegedly dead husband is alive, she dies of a heart attack. From the critical perspective, the first impression from the story is undoubtedly confusing, however, a more careful analysis reveals that there are many reasons why this literary piece would be important and even necessary to read. Unlike many literary works that are essential descriptive, Kate Chopin’s â€Å"The Story of an Hour† teaches a modern reader to understand historical and social context of the story. This most popular piece of Chopin’s short fiction was written and published in 1984, and the influence of this historical epoch on the story is evident. Chopin’s women are framed and determined by the historical traditions, morals and principles. Women’s lives are limited by kitchens, children, families and occasional genteel routs. â€Å"Story of an Hour† witnesses a woman dawning on the notion of freedom after she learns of her husband’s death. Mrs. Mallard is awe-struck at her own feelings, as she has too lived her life according to the rules of middle-class white womanhood, but she lets the feelings flow nevertheless, and she makes plans for her new life: â€Å"Free! Body and soul free!† (Chopin, par.14). Chopin leaves audience with perhaps her most telling dramatic irony: the gathered community, viewing Mrs. Mallard as the pinnacle of respectable true-womanhood, decides her cause-of-death: â€Å"joy that kills† (Chopin, par.20). As in most of Chopin’s literature, her women who rebel from marriage are not rebelling from their husbands personally; rather, and perhaps worse, according to true-woman ideology, they rebel from the depletion of personal power and selfhood that

American Airlines Innovation Report Research Paper

American Airlines Innovation Report - Research Paper Example It does flights both internationally and domestically, including the Caribbean, North America, South America, Asia, Europe, and Africa (Forty 44 ). The developments of this airline range are adverse i.e. passenger services improvement, electronic ticketing, discounts, introduction of self service machines, AAdvanced bag machine check programs, in-flight connectivity programs, power ports introduction to the plane, â€Å"remember me† feature, on board purchase features, and some others as will be seen in details later . American airlines have revolutionized the airline industry when they initiated the passenger services over 50 years ago. Up to date, American Airlines has not relented on its commitment to investment in technology and innovation so as to achieve customer satisfaction. From an advanced AA web site to a Self Service Check In, it has evolved its technology to serve the changing demands of the airline industry and of its customers. The AA website offers more tools a nd more options to the passengers; it has become more convenient in general. Therefore, most customers will continue using American Airlines services. The airline boasts of being the leader in innovation, as it was ranked 11th in the Information Week 500, which is a rating of the most creative organizations in the US. In 1998, American Airlines became the foremost airline to present electronic ticketing across the 44 countries it operates in (Mallarino 170). The AA website receives about 1.7 million visits in a day and is considered the biggest distribution channel in America as well as the best platform of online business within the airline. The airline has the reward packages for passengers who book their flights online get a discount guarantee, and there is no booking free of charge. The American Airlines also has a Mobile platform. The platform is a useful tool to the modern connected passengers and is the main force behind the airlines technology being developed to ease travel for the passenger (Stacks 45). The Airline also has a travel package commonly known as the American Airlines Travel Application. This application has been created with focus on the distinct characteristics of a particular mobile device, which enables timelier and simpler updates as new tools are created and released. This makes the American Airline remain ahead of other companies in terms of application innovation. These applications are available on various platforms including iPad, iPod Touch, iPhone, Blackberry, Android, Windows Phone 7, Amazon Kindle Fire, Barnes, and Noble NOOK Color Readers Tablet (Geza 45). The Airline has a Mobile Boarding pass chance that applies to passengers using American Eagle and American Airlines flights in about 80 cities and 10 international airports. The passengers have the option of receiving their boarding passes on their mobile phones when they book flights in the AA website using either the mobile or desktop version. The passenger is sent an em ail with a link to a boarding pass with a 2-D barcode. This barcode can be used at select American Airlines gates and TSA security checkpoints by scanning the 2-D barcode. The Wi-Fi widget enables customers to find out if the flights they have booked will be Wi-Fi enabled. The in-flight connectivity is a very important tool for leisure and business passengers (Cearly 60). The AA website enables passengers to receive computerized information about their

Project Management- MGMT412 - 1304B - 01 unit 2 Essay

Project Management- MGMT412 - 1304B - 01 unit 2 - Essay Example Product scope description: Winsome Company is under the management of a sister company known as Winsome’s sister company. The products and raw materials used by the company are purchased from different manufactures. They brand the products, educate the sales representatives and market them to the targeted audiences. In addition, the team will be required to attend the quarterly branch manager sales events to present the new kind of product they will be offering in the market to their respective audiences. The results the project will produce will entail all these sales deliverables required for the launching of the new products through research into different departments and consultation with various department heads (Harrington & McNellis, 2006). Acceptance criteria: The acceptance criteria for the introduction of the new product into the market will entails creating product specifications, producing photographs of the product in question, producing their pricing structures f or the new products and highlight the sources of their marketing materials. Stages will be involved in the acceptance criteria as goals for the Winsome Company and the new product will be reviewed by the different departments and government bodies concerned. ... The new product will be passed through the review to confirm the manufacturing process and the test the new product to be released into the market. Lastly, the product will be passed through exit criteria for reviews which will involve changes, signatures and putting the deliverables under the configuration management system. Deliverables: The project deliverables for the business will involve set quantitative objectives for the team. Secondly, the composite sales objectives will be reconciled. Lastly, to create an efficient marketing plan that will involve adjusting the qualitative of composite objectives into marketing plan objectives (Hougham & Association for Project Management, 2004). Project Exclusions: The project will not produce other deliverables that are not concerned with the sales and marketing on the new product that will be produced by the company. Its major emphasis will only be centered to focus on the sales and marketing activities conducted by the company. Constrai nts: However, in writing for the company the scope statement, there are unforeseen barriers that might hinder my process and result to poor sales and marketing strategy for the product to be produced by the company. Lack of funds might affect the process because it will hinder the research process thus interfere with the formulation of the deliverables required for the sales of the new product into the market. Time might also be a barrier to the process because the project duration might not be sufficient enough to allow for a thorough research of the sales deliverables required by the company. Assumptions: Reconciling the sales objectives may however lead to a waste of the company resources or poor management decisions for the company and the entire sales

Coca Cola Management Strategy

Coca Cola Management Strategy The advent of Cola wars has drastically changed the entire scenario of this soft drink industry. There are different giants playing in this industry and Coca Cola is amongst them. The fierce competitors Pepsi and certain other brands are trying their level best to change the scenario of this industry by eating up market shares but Coca Colas management strategy is so updated and relevant that they are ahead of their competition. Originating from just one brand 125 years go the strategy of Coca Cola has strengthened so much that they have launched more than 500 brands. The company originated from selling 9 odd drinks in a day in 1886 to 1.8 billion a day in the current era. The company has grown at an enormous pace and starting from just a single city to expanding its operations to more than 200 countries of the world (Coca Cola , 2012). The product actually initiated from a pharmacy and gained so much success after a certain period of time that it is regarded as one of the biggest br and of the world. New brands were added by this organization in their company product line and after a certain period of time most of the brands flourished with time (Coca Cola, 2012). But Coke is considered as one of the biggest brand and flourished at an enormous pace. The brand has grown in such a way that a new terminology of Cola drinks actually came into existence because of this. Catering to the needs of the customer is the biggest success secret of this brand. They know what the customer is actually asking for and they provide the customer that in such a way that the needs are properly satisfied with it. The history of the organization is quite rich and they have travelled their way facing several leaps and bounds. Coca-Cola has the greatest appreciated product name globally and, as one of the greatest noticeable organizations globally, it has great prospect to outshine in every scope of corporate performance (Ferrell, Ferrell, Fraedrich, 2011, p. 308). The organization thou gh has been confronted by many ethical problems in respect with their shareholders. Uncertain about the companys widespread contributions to the society and educational aspects, numerous shareholders are losing faith in the 100 year old organization. . . . . . . . . . . . . . . . . . .. . .. . . Limitations of research Every research has certain limitations and the introduction depicts that the core research would focus on the strategy management process of Coca Cola and discusses the scenario that are utilized by the organization. The limitations of research are initiated by the usage of secondary sources in the research. The information are taken from these sources and it cannot be properly commented that the information presented in these sources are hundred percent right. Moreover, another limitation of this research is that this research should solely be utilized for academic purposes and it should not be used for the decision making process for organizational purpose. In the similar manner it should be noted that this research is prepared by an individual and all rights are reserved. Organizational Strategy Reviewing the strategic planning process that keep this organization competitive in this industry are several factors that are associated with this organization. The biggest aspect is the fact the formation of a well established mission and vision. In the similar manner one can easily say that all the strategic decision taken by the management are aligned with the vision and mission of the organization (Hill Jones, 2012). The objectives are designed so professionally that they are achieved within the stipulated deadline in such a way that they organization achieves success in both the short and the long run. The mission of the organization revolves around the scenario that they should refresh the world in body, mind and spirit. In the similar manner their objectives focus on the scenario that they should create a difference in everywhere they engage (Sevenson, 2001). The values of this organization are based on leadership, diversity, passion, integrity, collaboration, quality etc. Strategists and decision makers usually claim that the global strategy of this organization is so enormous and gigantic because of the effective decision makers in the organization. Their strategy is up to the mark because the organization is responsive internally and externally. The achieve success in every form because they are aware about the culture of their organization and they generate an atmosphere in their organization which results in a win-win situation (Hill Jones, 2012). The collaboration of all the stakeholders that are internal and external generates and great fusion for Coca Cola and that is th e reason why it is regarded as the brand with the highest level of brand equity. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . The competition in the soft drink industry is quite fierce because of two giant brands which are Coke and Pepsi (Dana 1999). The competition between these two brands is termed as the Cola Wars. Coca Cola is considered to be the leader of this industry and Pepsi is usually criticized by the marketing strategists as the brand that utilizes the imitating strategy. The current scenario is so confusing for both the brands because in order to attack the market leader Pepsi should have a distinctive plan or a sustainable competitive advantage (Mazze Michman, 1998). The strategies with respect to target market and introduction of a sub brand in the market of both the organizations are relatively the same because both the organizations are striving hard to capture the market share so that they can become the leaders in the Cola indust ry. Pepsis market share in Asia is much more than Coke however, besides Asia Coke captures the entire world and this strategy of Coke has taken Pepsi by a storm. The Cola are virtually fought in nearly every country of the world and organization with an effective strategy wins the race (Boutzikas 2000). Each brand is fighting the battle with different brands and both possess several non-alcoholic brands to get a share in customers stomach. Since the competition is becoming more and more dynamic with the advent of time and that is the reason why the arena is become much fuzzier and because of this reason the rivals are much difficult to identify and anticipate (Day Reibstein, 2004). Organizations usually learn from their past mistakes and that is the reason why they develop a learning habit to face any external and internal issues (Vrontis, 2003). Coke made a marketing research blunder which dipped the competitive graph of their brand and they were sinking in the competitive battle with other brands. Coke, due to blind tests changed the taste of the Coke and developed a formula to make it sweeter. This strategy backfired quiet badly and people started to dislike the name new coke and after a certain period of time they started to dislike the taste too. About $ 4 billion were spent on this campaign and it came out to be a blunder for the company (Axson, 2011) Review of the Literature The current objectives of this organization are to use the formidable assets of the company that is their brands to its full potential and attain a sustainable competitive advantage through globally reaching the maximum customers. There are several different strategies that are opted by Coca Cola to attain sustainable growth. For analyzing the effectiveness of employed business strategies by the management at Coca Cola Company, critical analysis of current market status of the company has been discussed subsequently. SWOT Analysis of Coca Cola Company For strategic evaluation of the Strengths, Weaknesses, Opportunities, and Threats which any organization, project, or a business venture comes up with, SWOT Analysis is commonly used. Primary aim behind the conduction of SWOT Analysis is to exhaustively identify what internal as well as external factors are favorably or unfavorably influencing the growth and development of any business (Champman, 2007). In this section, Coca Cola is the undertaken company for the description and evaluation of SWOT. Strengths Globally, the Coca Cola Company has following key aspects as its business strengths: The brand image and equity allied with the company is internationally recognized The brands and products of the company are strategically distributed all over the world by means of strong and efficient distribution network The overall financial performance of the company is relatively higher than its competitors Coke is globally recognized, acknowledged as well as the most preferred brand for soft-drink lovers. The product-line associated with the companys brand is extensively diversified Strong and reliable corporate identity. Continues innovation and improvisation in business plans and strategies Weaknesses Coca Cola has following weaknesses on international grounds: Despite of having tremendous financial performance of the company, it has high rank in credit ratings Continuously diverging customer concentrations due to other brands in competition, specifically in US. Customer loyalty towards Pepsi products, which is the biggest and the strongest contender of Coke around the world. In Asian countries, like India and Pakistan, Coke failed to acquire #1 position in soft-drink industry. Opportunities Coke Company has following significant opportunities world-wide: The tremendously escalating demand of soft drinks all over the world. As company has expanded its covered market areas by introducing brands of mineral water, juices, soft-drinks etc, it can reach almost every market segment. Increasing globalization will allow Coca Cola to have certainly globalized business operations Health Conscious People are being catered Drastic growth in mineral water demand Smaller market players acquisitions. Threats Following business threats are being faced by the company: Since soft-drinks are considered to be unhealthy; in such scenarios, healthy drinks usually manufactured by the Fruit Juice Companies are imposing business threats to the Coca Cola Company, worldwide. Customers increasing inclinations towards critical competitors (like Pepsi, etc) Growing financial crisis and thus, prices of products Biased image perceptions in different countries of the world. BCG Matrix for Coca Cola BCG Analysis is an acronym for Boston Consulting Group Analysis. The concept of BCG Matrix was firstly put forward during 1970 by Bruce Henderson for the Boston Consulting Group with the intentions of helping companies in their business evaluation practices on the basis of their business units or product lines (Middleton, 2003). BCG analysis is considered as an analytical tool for marketing of brands, product management, strategic management, and portfolio analysis. All in all, it helps organizations to allocate their business resources. Components of BCG Matrix: To better understand the analytical techniques used in BCG matrix, its core components are described in the segment below: 1. Stars Representing the highly developed business with strong market position and financial performance as compared to its competitors. Businesses rated under this category are considered to be ideal with high shares points. 2. Cash Businesses having low growth rates but higher point shares are recorded under this category of BCG Matrix. It is assumed that the businesses recorded in this category were initially stars but somehow failed to maintain their attractiveness over time. 3. Question Mark Businesses having high rates of growth and development but, their point shares are low, are recorded under this category of BCG Matrix. This category is the reflection of certain potentials that business has for future growth and development but, at the same time, indicates the requirement of extensive efforts to increase point shares. 4. Dogs In this category, businesses have both low point share as well as low rates of growth and development. A general representation of BCG Matrix is given in the figure below: Figure 1: The BCG Matrix (Source: Middleton, 2003) As far as Coca Cola Company is concerned, the BCG Matrix analysis for the company is based upon following statistics: Figure 2: Coca Colas Performance from all over the World (Source: Ahmad et al 2007) On the basis of afore-mentioned statistical analysis of Coca Cola Company, created BCG Matrix for the company is given below: Figure 3: BCG Matrix for Coca Cola Company (Source: Ahmad et al 2007) Porters Five Force Model for Coca Cola For carrying out industrial analysis, The Five Force Model presented by Michael Porter in 1979 is being used as the de facto framework since the time of its introduction. The competitiveness of market is analyzed by Porters five forces. The current or potential risks that a company can have from its associated industry are concluded by the experts after employing this model. Following five forces are included in Porters model (1) Threat of New Entrants, (2) Threat of Substitute Products or Services, (3) Bargaining Power of Buyers, (4) Bargaining Power of Suppliers, (5) Competitive Rivalry among Existing Firms. The industrial analysis of Coca Cola Company and its brands on the basis of this five-force model is discussed below: Threat of New Entrants/Potential Competitors: Median Pressure As far as beverage industry is concerned, the barriers to the new entrants are relatively low because the cost of consumer switching in this particular industry is approximately zero with quite low requirements for capital investments. A number of new products have been introduced in the market at relatively lower prices than that of the products and brands of the Coca Cola Company. Threat of Substitute Products: Median to high pressure The consumer markets have a range of alternative products for soft-drinks, energy-drinks, juices and mineral water. It is an open fact that Coke products lack any unique flavor because its flavor is 97% similar to that of Pepsi as concluded during a blind taste test, in which people failed to distinguish Coca-Cola coke and Pepsi coke. The Bargaining Power of Buyers: Low pressure As far as bargaining power of consumers is concerned, Coca-Cola and Pepsi, which is Coca-colas biggest rival, have almost same market price thus, it has very little or even 0 pressure on the company. However, newly introduced, low-priced beverages are available in markets which can be preferred by the consumers but at the risk of flavor and quality. Fruit juices are the most preferred drink for the consumers these days as most of the consumers have become health conscious and thus are aware about the adverse impacts of carbonated beverages. The Bargaining Power of Suppliers: Low pressure In case of Coca-Cola supplies all over the world, its suppliers are not concerned about the adverse impacts of such carbonated drinks as they cant afford losing Coca-Cola, which is considered as their fundamental client. Rivalry Among Existing Firms: High Pressure Pepsi is the biggest competitor of Coca Cola in recent times as it also has variety of beverage products with strong international network. More or less Pepsi and Coca Cola are rated similarly in all over the world. However, the target market of Coca-Cola, as per its classical brand image, is the adult community primarily; however, youngsters are being focused by the Pepsi group. Nonetheless, the share market of the US is slightly dominated by Coca-Cola rather than Pepsi due to its historical business setup. On the other hand, beverage brands, like Dr. Pepper, have also become popular in US for the reason of their unique flavors. Discussion If Coca Cola Company manages to make the most innovation for creating relations and gaining market reputation, the company can easily left all the competitors behind and can stay ahead of them in one way or other. Innovation can be the first and foremost option for the company to avoid severe market competition. By employing innovative ideas, the company is expected to have strong competitive advantage with respect to its rivals. As a matter of fact, Coca Cola has certain market reputation as well as strong brand image; so, with appropriate innovation in products by keeping customer needs at front, the company can generate certain curiosity among its potential consumers in such a way that people will definitely want to go for it. If Coca Cola comes up with innovative products, consumers will leave with no substitutes and thus, they will happily purchase the commodity even at higher prices. With this strategy, Coca Cola can create a range of loyal customers as well (Covering S1, S2, S4, S5, S7, T1, T2 and T3). After innovation, marketing is the most important factor to be mulled over by the administration of the company to maintain its prominence around the globe. Marketing is considered as the backbone for any business success and thus, is extremely significant factor for the company. Coca Cola can affirm its long-lasting market prominence and reputation by marinating strong brand image through strategic marketing and advertising of allied products. This strategy will also help the company in maintaining strong consumer loyalty towards its brands and can gain consumer preferences over its competitors (Covering W2, W3, W4, O1, O2, O3, and O4). Marketing in an environment friendly attitude can definitely help the company to impose certain barriers to the new market entrants and thus can decrease the risks and threats of growing competition in the relevant industry all over the world (Covering T1, T4, T5, S2, S4, S5, and S6). If Coca Cola brands manage to sustain their quality and taste in such a way that these two factors emerged as unmatchable for rival companies, Coca Cola will be able to reduce severe threats of being substituted (Covering S1, S4, S2, O1, O2, and O3). Coca Cola Company miss-utilized resources of rare water in various Asian countries, like India and Pakistan, which serve as the primary reason of companys declining market reputation in this particular region. This mis-utilization adversely impacted the brand image of the company, as the reducing water levels in cola plant are certainly making the lives of the natives miserable. To gain positive reputation in the Asian countries Cola Company can follow the measures listed below: Land inspection before starting any project Assessment of environmental impacts that the project can have prior to start up business operations The project should be compliant with environmental regulatory requirements Say NO to refrigeration equipments containing CFC Efficient treatment of waste water Adequate operations for bottling Commencement of certain programs for energy conservation Latest technologies for water recycling system should be used by the company for saving 50% of water requirements for the operations (Covering W3, W4, and T4) With recycling of plastic bottles, costs and resources could be saved. By employing various innovative recycling ideas in companys business along with appealing advertising of Coca Cola brands can open new market segments for the company. In due course, company will have higher revenues and improved credit rating (Covering W1, W4, T1, T3, and T4). Conclusion This paper attempted to analyze the strategic business planning of the Coca Cola Company exhaustively. The study affirms that company is in its booming stages and is enjoying profitable success and reputation all over the world. However, from a superficial overlook, the afore-mentioned fact might be considered as true; but, in-depth analysis of what business strategies the Coca Cola company has, evidently reflects the existence of certain loopholes due to which the company is exposed to certain risks and market threats. Even though company has god market reputation, but innovative and unique brand ideas are required to be practiced so that the credit rating of the company could be improvised. In addition, it was also concluded that owing to severe market competitions, the company should put much emphasis on its advertising techniques so as to make its market prominence even more visible. Last but not the least, Coca Cola company has failed to comply with the health requirement regula tions in specifically Asian countries which serve as the reason of its declined reputation in that particular area. Thus, company has to put much focus on this domain to reduce negative consumer perceptions and to make them loyal with the brand and products.

The Amazon :: Essays Papers

The Amazon History of Technology Can you image how the Amazon Basin would look if development had never started? The colonization of the Amazon is very similar to what happened in the American West in the 1800s. What took approximately 80 years to accomplish in the United States, has taken far fewer year in the Amazon Basin. The Amazon Basin consists of the widest rivers in the world and they flow through the largest rain forest, traveling through nine nations. The people of the Amazon Basin have been there for as long as 10,000 years. The first people to live along the Amazon were South American Indians who arrived from the north. The Amazon is very important because, "The Amazon is like an enormous breathing machine, with each tree and plant absorbing carbon dioxide from the atmosphere and releasing oxygen. The Amazon jungles contribute to the atmosphere of the entire plant." (The Cousteau Society, 21) There are many different tribes living in the Amazon Basin and many have never seen modern technology. The tribes of the Amazon prefer to be called Amerindians, and they have many different groups or societies. With the creation of the roads cutting through the Amazon, the Amerindian has diminished greatly in size and has expressed concern about their forest. The chief of the Kayapo people has said, "We are fighting to defend the forest. It is because the forest is what makes us, and what makes out hearts go." (Rain Forest Amerindians, 11) The decision to cut roads through the Amazon Basin was encouraged after it was discovered what vast resources were available and the desire to acquire them took precedence. The region has large amounts of latex from the rubber trees, minerals such as, ore, aluminum, copper, natural gas, potassium, nickel, manganese, iron, gold and even diamonds. To obtain these resources, roads were constructed by bulldozing through the forest. This was accomplished by burning, spraying poison from the air and by huge tractors dragging chains across the ground. Because of this need to obtain the resources, several roads were built throughout the Amazon Basin. The Beli'mBrasilia Highway was constructed across the eastern edge of the forest at the month of the Amazon. The Tran Amazonian Highway was also built from the Atlantic coast through the heart of the forest to Peru and is 2,672 miles long.